Universal Analytics has always been the tool that has been used since 2005 to measure website traffic. But because of the ever-changing digital landscape, it is about to change. And in fact, it does. Last July 2023, the standard Universal Analytics no longer drove web traffic. Although users can still access their Universal Analytics property it will only be possible until July 01, 2024.
Since content marketing relies on data-driven insights, Universal Analytics undergoes a shift to Google Analytics 4. Let us delve into this new way of Analytics and navigate how G4A works to make an informed decision.
The Idea Behind Google Analytics 4
Before you can understand and even master Google Analytics 4, let us understand first what it reBefore you can understand and even master Google Analytics 4, let us understand first what it means.
To begin, Google Analytics is considered the next level of web analytics that will help you to analyze the behavior of your website. It gives more automated insights and way more accurate data compared to Universal Analytics.
If before you must download a different version to track your user’s engagement in multiple devices, G4A allows you to do this all in one. You can even customize your data which will surely make analyzing them much easier.
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Best Practices to Google Analytics 4 for Content Marketing
Perhaps, you’re one of the many content marketing users who are starting to make a shift from using Universal Analytics, if that’s the case, you don’t have to look further and opt for the following steps to navigate Google Analytics 4 and drive your content marketing results.
Establish Your Goals
Like any other analytics or strategy in general, you must always establish a goal before anything else. In this way, you will know where you are headed and what kind of content you will create.
For instance, if you own a real estate company, then your created content must be about home design and related content that will help your potential customer to solve their inquiry.
Determine Your Audience
Establishing your goal is as important as knowing your audience. The type of data that you have must be related to your audience to have an efficient targeting ad. You can look at the comment sections or your review site to learn more about them.
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List Your Target Keywords
Keywords are an absolute must-have for content marketing. They are the linchpin tying your content to your target audience. Keywords also tell search engines about your content, allowing them to categorize and rank your content properly. This is why keyword research is a necessary tool to help you create content that your target users are interested in.
Be Careful in Choosing the Right Content
Content is an excellent way to drive prospective customers; however, various content types are better placed at opposing stages of converting those piqued interests into sales.
To determine what your audience likes, employ GA4 to analyze content performance like how long your content is viewed. This will significantly get you more information on what content type and length fare best to your audience.
Make a Content Calendar
Content marketing works best when done consistently and strategically. Doing audience research, providing value, and tracking content’s performance regularly are the surest ways to get the desired results.
For that purpose, a content calendar is a business owner’s best friend. A reliable, convenient tool consistently ensures that you deliver the content to your reader.
Conclusion
A way to optimize your campaigns for your business growth in the best possible way is here! Google Analytics 4 gives you a new level of analytic service to measure traffic engagement across websites and apps.
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Frequently Asked Questions (FAQs)
What is Google Analytics 4?
Google Analytics 4 is the new generation of website analytics from Google; this platform provides more automated insights and accurate data compared to Universal Analytics. It also enables you to follow user behavior between devices and customize data processed for better analysis
How to Use Google Analytics 4?
Since Google Analytics 4 has been introduced quite recently, it is completely understandable if you have a hard time figuring it out. You can simply refer to the following steps below:
- Step 1: Sign up for an analytics property ID
- Step 2: Add the analytics property to your site
- Step 3: See your data
Is it ideal to have an SEO agency when using Google Analytics 4?
Yes, it would be ideal for established and start-up businesses to opt for an SEO agency to make the most of Google Analytics 4. Although it is already an excellent way to boost your content marketing, opting for one can certainly make this even better.