Ever wonder how, among the countless websites in search engines, they can sort them in the SERPs? If so, the answer lies behind their search algorithm. And of all the search platforms, we’re going to focus on Google, which dominates search worldwide, equating to 89.54%.

After all, understanding the concept of SEO wouldn’t be complete without knowing how the search engine works and its ranking signals. And that is exactly what will be covered in this article. Even better, we’ll also help you to get started with a Digital Marketing SEO Company that can bring real results to your business!

What Are Search Algorithms?

In SEO, Search Algorithms are a set of rules and guidelines for how websites are ranked and displayed when someone types in a query. To better understand, think of them as the backbone of the search engine that scans through billions of web pages in seconds, giving users the best match of what they’re looking for. 

However, it is too complex to be explained and covered in this article alone. The algorithm looks at many factors, such as keywords, relevance, page quality, and how users interact with a site to deliver the most relevant and useful content. 

Understanding Google Algorithms

Considering the 16.4 billion searches on Google every day, if you want to better navigate Search Engine Optimization, it is only reasonable to understand how it works. 

Basically, it isn’t different from the concept of search algorithms. They determine which sites to show and rank high in the top results after a user runs a search. It takes into consideration many factors such as the relevance of the content, page speed, and even its backlinks. 

But one thing that you need to understand is that Google algorithms can change from time to time. So the best possible way to always be kept updated. You can do this by regularly monitoring the Google Search Status Dashboard.

How Does Google’s Algorithm Determine Search Rankings

Now that you have a basic understanding of search algorithms, let’s jump into the main point of this article: how search systems work. 

What you should know is that it considers various factors such as the query itself, relevance, expertise of sources, and even your location and setting. 

They are actually made up of multiple algorithms that apply to different aspects of search. It all works together to fund pages, store them in a database, and display the most appropriate ones depending on the search queries. 

If you already know how SEO Search Optimization works, then you might already be familiar with crawling, indexing, and ranking. Because that’s also the same thing you need to understand to understand the concept of Google’s algorithm. 

• Crawling: It is the first step, where Google discovers pages through the links on other pages or on sitemaps. 
• Indexing: This is where the analysis part of the search engine begins. It determines what the page is about, where it came from, and its quality. In this way, Google can decide whether it should be added to the Google index or not. 
• Ranking: Once your page has been crawled and indexed by the search engine, the “ranking” will then begin. Google will look at the index (serves as their library) and decide which pages to show and in what order based on various factors (which will be further discussed below. 

Key Google Search Ranking Factor: Explained

To get more traffic and conversions, the best SEO Agency always considers the list of factors below. Why? Simply because there are things that matter the most when Google decides which websites deserve a spot at the top of search results. 

Here’s a brief overview of Google’s Search Ranking Factor you need to understand.

Content Relevance

Google prioritizes pages that directly answer a user’s search query. That said, in terms of SEO Digital, it’s not only about writing a bunch of content that you just want to publish. When you do one, it should be aligned with the keywords people use and provide clear, valuable information they’re looking for. 

One efficient way to practice is by considering the main types of search intent:

• Information: They want to learn more about something.
• Commercial: The main goal is to research further about a purchase or service by looking at the best options. 
• Transactional: Already interested in making a purchase.
• Navigational: Looking for a specific website to do the specific action (purchasing a product or availing a service. 

User Experience

In any of the SEO Services you opt for, you must always take into consideration the users. One reason is that it plays a big role in Google rankings. Some of the common examples are mobile-friendliness and fast loading speed to give you an edge in rankings. 

There are various tools that you can consider to check your page speed load, such as the PageSpeed Insights tool by Google. 

Topical Authority

If you want to establish your brand expertise and authoritativeness, then by all means establish your topical authority. The main idea is that Google tends to trust sites showing a deep expertise in their specific niche. Over time, this authority helps boost rankings since the site is seen as a credible source. Just take us here at X Digital Media on how we do topical authority in digital marketing. 

Backlinks

Links from other reputable websites act like endorsements for your content. The more high-quality backlinks your site earns, the stronger its authority becomes in the eyes of Google, improving visibility in search results.

What’s Next?

After knowing about search algorithms and how they work, you now have two choices: you can either continue learning other aspects of SEO and do it on your own, or opt for the best marketing company and get started with your journey right away. The choice is yours! 

But if you’re considering the latter, you can check SEO Monthly Packages XDigitalMedia and have a look at the affordable services waiting for you. 

What makes it even better is that you can do it with just a few clicks on your screen. Look at the “Contact Us” button above and schedule a discovery call with us regardless of the date and time you’re free. We are here to help and guide you every step!

Frequently Asked Questions

What are the best ways to improve search ranking?

Some of the best ways to improve your search rankings are to first understand your target audience, use relevant keywords, regularly update your content, properly use meta tags in your content, and stay up to date with the latest SEO practices. Remember, it is constantly updating, and if you keep up with the trends, you’ll most likely get left behind.

How to recover from a Google algorithm update?

The first thing you need to do is to confirm if there really was an update by visiting the “Google Search Status Dashboard”. Then, assess the impact, whether it’s too significant to really affect your site. Once you’re done, you can now make an action plan, then do the change that needs to be done accordingly. 

How can an SEO company help improve my Google Rankings?

They can do it because of one main reason: the top Search Engine Optimization Company already knows how the algorithm works and the best way to adapt when affected by a Google update. With expert guidance,   you can achieve a more sustainable business growth and better navigate your way to higher search rankings.