In the interest of its users, Google is well-known for its fair algorithms. However, in a digital war, nothing is ever fair when you’re a company vying for ranks. To ensure that people notice your content and buy your goods, you need to rank well in search engines.
Since we here at XDigital Media are proud to be referred to as the best Digital Marketing Agency in PH and are somewhat knowledgeable about how to make your PPC ads stand out on Google, we thought we’d share some unique strategies for being noticed on Google that aren’t so traditional.
An Introduction to Google Ads
Google initiates an auction whenever two or more advertisers place bids for terms relevant to frequently entered search queries by Google users, due to the astronomical demand for top ad rankings.
We know that there are plenty of platforms where you can place ads for your business such as via Facebook Ads, Google Ads is undeniably superior in almost everything. We even have a dedicated page that talks about Google Ads or Facebook Ads and whichever is right for your business here on XDigital Media in case you are interested.
Afterward, Google Ads advertisers can sort keywords, ad content, and web pages into groups, select the group they wish to bid on, and set their maximum bid. After that, Google will take a term from the advertiser’s ad group and put it into the auction based on how relevant it is to users’ search queries.
Google AdSense vs Google Ads
Google Ads (formerly Google AdWords) and Google AdSense are totally separate offerings from the search engine giant.
One way to make money from your website is via AdSense. Ads can be displayed on websites or blogs, allowing owners or publishers to make money.
Conversely, Google Ads is a platform for advertising. Advertisements on Google’s advertising network can be more effectively promoted by people and corporations with its aid. Google Search, YouTube, and websites that have joined Google AdSense are all part of this.
Google advertising allows advertisers to pay to display advertising on its network, whilst AdSense allows publishers to make money by inserting ads.
How Much Money Can You Make with Google AdSense?
Before you give AdSense a go, you have no idea how much money it could bring you. A lot of things go into determining the quantity, such as the amount of traffic your site receives, the nature of your target niche, the location of searchers, the placement of your adverts, etc.
However, you may always use the AdSense revenue calculator to obtain ballpark figures. Choose the category of content and the location of your visitors. In addition, you will be provided with an estimate of the potential yearly income.
Calculating Cost Per Click or CPC
Multiplying the number of times consumers click on your advertising by the cost per click (CPC) is how AdSense determines your per-click commissions.
Ad spending is quantified by the cost per click (CPC). Particularly, a banner ad on your website. The amount of money you get from AdSense is determined by multiplying the number of impressions your ads receive by the cost per mille (CPM).
CPM is the cost per thousand impressions, or views, that advertisers pay for their ads. In addition to your location, the ad units and formats you choose, and your niche will all have an impact on these figures.
You may get a sense of how much money you could make with AdSense by using a revenue calculator. The exact amount you can make using AdSense is something you won’t know until you start using it.
Running Your Own Google Ads
Running your own Google advertisements is another popular approach to generating money with Google advertisements. Here, you’ll be competing with other advertisers to have your advertisements seen on Google properties including search results, YouTube, the Play Store, and the more than two million websites that are part of the Google Display Network or have chosen to participate in AdSense.
Participating in Google Ads does cost money, but you only pay when people click on your ads. It’s a PPC model in which you only fork out cash when you see results.
Shopping advertisements, picture ads, video ads, text ads, and many more types are available. Everything from the money to the ad creativity and the kinds of ads you employ is up to you. Many advantages are provided by Google Ads.
One of the quickest ways to boost conversions, attract more visitors to your site, and expand your consumer base is to use it. The best Digital Marketing Agency knows how to make good use of integrating Google Ads to increase your business’ revenue.
Frequently Asked Questions
Is Google Ads even profitable?
Factors such as your industry, budget, and strategy’s efficacy determine how profitable Google Ads can be. When utilized properly, it has the potential to generate substantial profits; however, not all firms will experience this level of success.
How much money can I make with a thousand views on Google Ads?
Depending on your blog’s niche, the location of your audience, and the ins and outs of the ads, you can earn anywhere from half a dollar to two and a half dollars per thousand views. Google offers a revenue calculator that business owners can use to estimate their prospective earnings.