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SEO Basics: A Beginner’s Guide to SEO

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Digital marketing might seem too expensive to apply to your business, but that is far from the truth. Sure, there are some of the best services in digital marketing, such as paid advertising, that require you to put in some money, but that is not always the case. 

You have the chance to opt for a strategy that doesn’t require a direct financial investment. Introducing SEO, your companion for long-term business growth. Feeling lost in the world of SEO? Allow us to do the work for you! We’ll cover all the basics of SEO and how it can be the missing piece of your success. 

Understanding the Basics of SEO

The idea behind SEO might seem quite complex to some, but once you understand what it really means, it will be much easier for you to navigate. To better understand, SEO is a digital marketing strategy that uses various search engines such as Yahoo, Bing,and Google to increase brand awareness and turn leads into sales. 

For instance, by following Google’s algorithm and incorporating relevant keywords, meta descriptions, headlines, and number of backlinks, a blog post promoting your business can rank in the top spot, reaching a wider audience. 

Once you partner with the best agency in digital marketing, you will know that search engine optimization (SEO) is a long-term strategy. You might not see the result in an instance, but rest assured that as days and months pass, it will deliver better revenue to your business. 

Steps for Applying SEO to Your Business

Applying SEO, one of the best services digital marketing, to your business is actually easy. All you have to do is follow five main steps, such as: 

Conduct keyword search

Before anything else, you must conduct thorough research on what keywords people are using that are relevant to your business. You can use Google Keyword Planner, Moz Keyword Explorer, Ahrefs for SEO tools, Semrush, and many others, depending on what is more efficient for you. 

Content creation

Since blog posts and articles are one of your keys, you must have content that is relevant and useful to people. For instance, if your business is about real estate, then you might want to create a blog that covers topics like home decor trends to look out for. 

Aside from this, to ensure that the search engine will rank your post, you should create content that has high quality by incorporating four things: experience, expertise, authoritativeness, and trustworthiness. 

Work on you on-page seo

Suppose you have quality content. The next reasonable thing to do is to work on your on-page SEO. Remember that no matter how good your quality is, if your website is not user-friendly, chances are people will tend to leave it in an instant. So to increase your traffic and for search engines to rank you, you must know the quantity and quality of your site! 

Process for Link Building

SEO is not a one-man job. Even though you work so hard on your on-page SEO, you must never forget off-page SEO, as they always go hand in hand. To build trust and authority, as the name implies, you must also link your content to other websites. 

Technical SEO

After all these things are done, you must now ensure that search engines can freely access and understand your website by working on technical SEO. In this way, search engines can easily find, crawl, and index your content efficiently. 

Why Opt for SEO?

The reason why you should opt for SEO simply lies in the fact that search engines like Google cater to 8.5 billion searches every day, equating to 99,000 searches per second. This statistic only proved that relying on a search engine can pave the way for every single post that you have on your site to be known by countless potential customers, not only locally but also internationally. 

Compared to other of the best digital marketing services, SEO is free of charge. Which is exactly why it is ideal for many, especially start-up businesses, if they want to increase their brand awareness while spending a large amount of money. 

Make the Most of Your SEO Experience!

There is no denying that SEO can be a powerful, not to mention practical, marketing strategy to promote any product or business. Especially since the finest marketing agency is just waiting for you!

Opt for X Digital Media, the best digital marketing agency that will accompany you on your road to success!

Frequently Asked Questions (FAQs)

What is the difference between on-page and off-page seo?

On-page SEO refers to optimizing your website’s content and structures, such as your meta descriptions and title tags. Off-page SEO, on the other hand, refers to working on your SEO rankings outside your website, such as link building. 

Is high quality content important in SEO?

Absolutely! Creating just a piece of content isn’t enough. You must generate a blog post or articles that are engaging, relevant, and will answer people’s inquiries for you to achieve the top spot in Search Engine Result Pages (SERPs).

How long will it take for SEO to work?

SEO is a long-term strategy, so you might not see results in an instant. But rest assured that after a month, it will significantly improve the ranking and traffic to your site, which can generate potential revenue.