Content is the bread and butter of SEO. And writing one doesn’t just mean incorporating the focus keyword and creating content about the topic. In Google specifically, various guidelines need to be met, such as the E-E-A-T, to ensure the quality and credibility of the content.
This guide will not only help you to write content, but also the kind of content that will rank and dominate the Google search results. Get expert help with your SEO content marketing at XDigitalMedia, where only proven SEO strategies will fuel real results and outperform your competitors!
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What is SEO Content Writing?
SEO Content Writing is basically the process of planning, creating, and optimizing content in search engines like Google. The primary goal is for it to rank at the results aligned with user and intent, and attract traffic and conversion.
Proper and efficient SEO writing does not necessarily mean just throwing in the required amount of keywords, but rather it involves locating the users’ queries, correlating the search intention, and providing the content in such a manner that the search engine gets the content as credible and relevant.
This is where you can incorporate your focus keywords and other target keywords that will serve as a bridge to users and what your business is offering.
For starters, if a reader comes across a solidly backed, informative, and clear piece, the person is likely to remain on the page and even go for further reading. This behavior is noticed by the search engines and may later result in a rank increase for the site.
To sum it up in one word, SEO content writing is not merely a matter of text creation—it is a matter of establishing a presence. The right SEO content writing services are beneficial for the online presence of your sportsbook brand as they put you where the bettors are already looking, elevate trust through sharing handy information, and make it more likely that one-off readers will become regular players.
How to Write SEO Content?
Writing SEO content isn’t just about writing an article for a particular topic. If you want it to rank high in the search engines and convert, then the usual way of writing content won’t just cut it.
The best local SEO Agency follows three important frameworks you can use for SEO-friendly and optimized content.
Outline Your Content Before You Write
Writer’s block is totally normal. But if you have a blueprint for the flow and structure of your content. It wouldn’t be much of a problem. It will help you to arrange your thoughts, and the article presents the topic in a straightforward, orderly manner, which is again something that search engines reward.
Start by spotting the primary keywords along with the intent of the search: what does the reader want to learn? What is the problem he/she is trying to solve? Having this in mind, arrange your titles, subtitles, and the major points you will mention in each segment.
An effective outline not only eliminates the distraction of irrelevant writing but also renders the content more comprehensible and indexable by Google.
Write With Clarity and Purpose
Now, more than ever, search intent is one of the main things you must never overlook in SEO, especially when writing your content. SEO Content Writer can use tools like Ahrefs to check the search intent of the target keyword in the article—be it Informational, Commercial, Navigational, and Transactional.
Always put your users at the center. Because once you do, it will also reflect on your Google rankings.
With the keywords, do the same as if you were speaking to the person, and do not impose them on the text. The aim is to appear as a true expert who has a discussion with his audience, not a machine that just orders the words to reach a certain count.
Optimize Your Content for Search Engines
What differs SEO content from a usual article is the fact that you need to optimize it in search engines like Google. Hence, the final and most important step is to do.
This is the most critical step because no matter how good the content is, it can still not be ranked well if it is not optimized correctly.
Place your main keyword in areas that matter most, such as the title, the first paragraph, and several headings when it makes sense logically. Make it easier to read by adding internal links to related pages and external links to trustworthy sources.
Make your meta title and meta description concise and attractive since they help in setting your page apart on Google’s results page. Finally, ensure that you are addressing the search intent thoroughly.
SEO Content Marketing Strategy: Proven Techniques That Drive Rankings
Prioritizing quantity over quality wouldn’t help much when it comes to your content. With Google algorithm’s update, the quality of the page now has more value than how many articles you publish.
So to better help you is SEO Search Optimization, here are the five proven content marketing strategies you can apply!
Always focus on the search intent
Search intent holds significant importance if you want your content to dominate the search results. Before you start writing, think of a keyword for a certain user that will probably lead him/her to a certain piece of content. Are they searching for a quick answer, a comparison, a tutorial, or a detailed explanation by an expert? If your content corresponds to their intent, it will keep the users engaged for a longer time, and this is the reason search engines will consider your page worthy of a higher spot.
Make sure to include topical authority
Expertise and trustworthiness are two of the frameworks of EEAT that are used to assess the quality and credibility of the web content, and topical authority is one effective way to show it on your page. Instead of producing separate writings, it’s better to create clusters of content around the main topic so that both readers and search engines recognize you as a reliable source.
The more you develop related subtopics, the greater your authority becomes. This, in turn, makes it easier for Google to trust your pages and give them higher positions over time. For starters, you can check the topical authority of each of our services here at X Digital Media by clicking the “guide” button above.
Conduct effective keyword research
Keyword research is still considered one of the crucial parts of an SEO content strategy. But rather than searching for a keyword that has a big search volume only, look for ones that suit the user’s needs and have a highly probable ranking opportunity. Long-tail keywords, question-based searches, and terms with the intent are most likely to engage the users better. By targeting keywords the audience really uses, the content will be more discoverable and will also have a higher chance of ranking.
Assess the SERPs (Top contents that ranked)
By analyzing the Google search results for a specific keyword, you can find out what Google thinks is the best quality content. Look for common traits across the top-ranking pages: their layouts, target audiences, answers, and content formats. This practice should not lead to plagiarism, but rather it should be seen as a guide to what is popular and where you can step in to provide your version. When your writing is more informative and comprehensive compared to the content on the first page, the odds of you surpassing them are higher.
Write simply and personally (As if you’re just talking to them)
One of the most underrated ranking factors in content is clarity. The reader is attracted to natural, clear, and easy-to-understand content, so they stay longer on it. If possible, avoid using jargon, and consider the audience as your direct conversant. A friendly and warm tone creates trust and encourages the reader to go on reading, and these engagement signals are very important in determining the visibility of your content in the search results. When your writing seems human, it automatically becomes more precious.
Turn Your Content Into Conversions Today!
Every content you write and publish has the main goal to attract traffic and convert—so now, let’s turn all of them into reality.
Check out SEO monthly packages at XDigitalMedia, or better yet, schedule a discovery call to get to know more about our affordable SEO services!
Frequently Asked Questions
What are the best SEO content types that drive results?
The most common type of content is blogs/articles, where you can write relevant content related to your business. In addition to this, landing pages, videos, infographics, and case studies are also great examples.
How does Google rank content?
Google ranks your content through search algorithms. It considers various factors such as the word query, relevance, expertise of sources, usability of pages, and your locations and settings. What matters most is for your content to deliver quality and answer their query.
How content marketing helps SEO?
It helps SEO by creating valuable and relevant content that will guide users to the kind of service your business offers. When quality content and strategic optimization are combined, they drive organic traffic and improve search rankings.
