SEO itself is a pretty broad aspect of digital marketing. To maximize its use, starting with the three main pillars of SEO is a great way to gain a better understanding of it. With numerous options available, learning them can also help you choose the right services for your website. 

Now, if you’re ready for a real marketing strategy that we offer here, let’s get right into it. After all, we have a budget-friendly SEO monthly packages XDigitalMedia and see how the right SEO strategy can transform your growth. 

On-Page SEO

As for the first pillar of SEO, let’s learn more about on-page SEO. Basically, it refers to every SEO effort done within your own website. The main goal is to show search engines that your pages are relevant and useful for specific queries. Once done right, it can make it easier for Google to understand your content and put you in the right spot in the search results. 

To better understand this SEO Digital, here are its elements:

• Title Tag: The title tag is your first opportunity for an impression. Searchers will see it in the search results, so it should be plainly descriptive of the page content, mention your key term for the desired rank, and still end up somehow sounding natural in the context of a click.
• Meta Description: Although it doesn’t directly affect your site’s rankings, it plays a big role in whether someone chooses your link over another. A compelling description that sums up your content and sparks interest can lift your click-through rates.
• Content: Good content answers questions and solves problems while using keywords in a natural flow; it does not exercise constraints on use. When people believe the content is worth it, they will stick around longer, and that is what search engines reward. 
• Image: Images do more than beautify your site. Optimized images with appropriate file names and alt texts, along with proper dimensions, can help your page achieve better rankings.
• Internal Links: Internal links connect your pages together. They make it easier for visitors to discover related content and help search engines understand the structure of your site. A smart linking strategy also spreads authority across your pages.
• External Links: Pointing to trusted sources outside your site shows that your content is well-backed and reliable. It adds depth to your page and builds credibility with both users and search engines.

Best On-Page Strategies to Apply

In addition to the list of elements above, here are the best on-page strategies that SEO agency apply. 

1. The use of the target keyword in relevant places 
2. Proper use of header tags to structure your page
3. Incorporate SEO-friendly URLs
4. Always optimize your images
5. Improve user experience
6. Write a compelling title tag
7. Set SEO-friendly URLs

Off-Page SEO

One of the types of SEO is off-page SEO. If on-page SEO refers to everything that happens inside your website, it covers everything that happens outside your website. In a way, it improves your website’s search rankings by optimizing factors such as your backlinks. The stronger your reputation across the web, the more likely search engines are to push your site toward the top results.

• Backlinks: Among all, backlinks are basically the bread and butter of off-page SEO. Through link building, you can make a reputable website link back to your content, and it can add authority and trustworthiness to your site. The idea is simple: the more high-quality backlinks you have, the stronger your authority can be in the eyes of the search engine. 
• Guest posting: Another way to build credibility in SEO Search Optimization is guest posting. By contributing articles to established websites in your industry, you not only reach new audiences but also secure valuable backlinks that strengthen your own site’s SEO.
• Social signals: Social marketing is also another thing in SEO. You can improve your special signal through influencer marketing and follower engagement. The more people engage with your posts, the greater the chances your content gets discovered and linked to elsewhere.
• Brand mention:  Even when your business is mentioned without a direct link, it still matters. Search engines recognize these references as signs of authority, and frequent mentions across trusted platforms show that your brand is gaining recognition.
• Online reviews and ratings: Positive reviews are powerful, especially if done right. It can significantly influence your customer decisions and boost your local SEO by signalling trustworthiness. 

Best Off-Page Strategies to Apply

Your strategy isn’t limited only to link building. There are plenty of proven off-page strategies that can help you. And let the following help you get started. 

1. Build quality links
2. Enhance your E-E-A-T 
3. Choose to partner with a relevant business
4. Make the most of social media platforms like Facebook
5. Never overlook local SEO
6. Leverage offline marketing channels
7. Always track your branded searches and mentions

Technical SEO

Aside from on-page and off-page, digital marketing SEO company also focus on Technical SEO to help search engines crawl and index your website more easily for a better ranking. It isn’t focused solely on what’s happening outside and within your website; it is more focused on making your site more accessible and user-friendly. Not only for users, but search engines as well. 

• Mobile-friendliness: Considering the countless number of people using their mobiles to search online, optimizing your mobile website is no longer an option. With technical SEO, you can make sure the pages adjust smoothly to different screen devices.
• Website structure: The more structured the site is, the easier it is for users to navigate your site effortlessly. At the same time, allow search engines to understand how your pages connect. 
• Website speed: If you have a slow website, the higher the chance of a higher bounce rate. Thus, it is crucial to optimize images, use clean code, and invest in reliable hosting as simple ways to keep your site fast. 
• XML sitemap:  Think of an XML sitemap as a guidebook for search engines. It highlights your most important pages and makes crawling more efficient, so nothing gets missed when your site is being indexed.
• Security: In today’s digital world, more people will trust your site. All that to say, switching to HTTPS not only protects visitors but also sends a signal to search engines that your site is reliable.

Best Technical SEO Strategies to Apply

So, now you know what it is and its crucial elements, now let’s get to top-notch tips to maximize technical SEO!

1. Submit sitemaps
2. Optimize your robots.txt file
3. Make sure that your website is secure
4. Make the most of schema markup
5. Fix broken pages
6. Improve your page speed
7. Add relevant internal links

Frequently Asked Questions

Which type of SEO is the most important for ranking on Google?

There’s no such thing as the best type of SEO. All of them are important and go hand in hand to achieve a strong ranking by search engines. Thus, it’s not possible to single out just one. Even if you have good backlinks, if your on-page is not properly optimized, then chances are users will just leave. The same thing applies to technical SEO and other SEO Services. 

How to improve Search Engine Optimization?

One basic way to improve your SEO strategy is by getting started with its main pillars. You can refer to the list of strategies above for on-page, off-page, and technical SEO to make it easier for you to navigate your way to a better search ranking. 

Can businesses handle SEO on their own?

While it can be feasible to handle SEO on your own, it will take up a lot of your time, not to mention being hard to navigate if you don’t have much knowledge of how it works. And in instances like this, that’s where the importance of a Search Engine Optimization Company can help you have the best outcome you want.